Bob Boyle Product Marketing Manager
Solution Builder, Story Teller, Sales Enabler, Aspiring LEGO Master
Bob Boyle Product Marketing Manager
Solution Builder, Story Teller, Sales Enabler, Aspiring LEGO Master
Organizations
Product Marketing Highlights
Tessian Launches Advanced Email Threat Response Capabilities for Security Teams
April 2023
- Lead the team's first new product launch since 2020
- Aligned Tessian Platform to NIST inspired pillars
- Introduced new Pricing & Packaging to GTM teams
Tessian + Microsoft 365 Solution Guide
March 2023
Researched, Wrote, Designed and Published Tessian's #1 all-time ranking GTM Content, analytics via Highspot:
- External Downloads: 79 (#1 all-time)
- External Views: 809 (#1 all-time)
- External Pitches: 264 (#8 all-time)
Forrester Names Tessian a Strong Performer in the Forrester Wave: Enterprise Email Security Report
May 2023
- Managed cross-functional response to Forrester Questionnaire
- Influenced Forrester Analyst evaluation of Tessian platform
- Drove external promotion of Forrester reprint through blogs/social
OneTessian First Global Sales Kick Off 2023
February 2023
- Developed first ever Global Tessian Sales Kick Off
- Presented three key Sales Plays to ~100 GTM members
- Interviewed customer live on stage about product value
Product Marketing Alliance | Core Certification
December - January 2023
Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level.
Modules include:
Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.
Skills
Resume
Product Marketing Manager, Tessian
January 2023 - Present
- Promoted to PMM team to officially take over running Global GTM Messaging Strategy and Sales Enablement
- Led the team launching Tessian’s first new product since 2020 (Tessian Respond) while aligning new Pricing & Packaging into four NIST inspired product pillars: Defend, Protect, Respond, and Coach
- Took ownership of Defend/Respond pillars leading Content Creation, GTM Enablement, and Building SME
- Researched, Wrote, Designed and Published Tessian’s #1 all-time ranking piece of GTM Content: “Tessian + Microsoft 365 Solution Guide”, Analytics via Highspot since published March 2023: External Downloads: 79 (#1 all-time) External Views: 809 (#1 all-time) External Pitches: 264 (#8 all-time)
- Managed direct response, influence, and external promotion of Forrester naming Tessian a Strong Performer in The Forrester Wave™: Enterprise Email Security Report, Q2 2023
- Developed first Global Tessian Sales Kick Off 2023 presenting 3 key Sales Plays to ~100 GTM team members
- Implemented first structured Sales Enablement program maintaining biweekly Spotlights + WorkRamp Courses
- Hosted four public facing webinars alongside a combination of existing customers and industry experts
- Presented “The State of Email Security” on-stage at RSA Conference in front of ~150 security professionals
Account Executive, Tessian
April 2021 - December 2022
- Hired as first US-based Account Executive under new Cyber Security focused US Sales Leadership refresh
- Built out US-focused GTM Strategy including GTM materials, Channel Strategy, and SDR/AE onboarding
- Created and executed a territory plan to build brand awareness across North East (i.e. PHL, NYC, BOS)
- Became Sales Enablement Lead in 2022 acting as liaison to and running sessions for Boston US sales team
Enterprise Account Executive, VMware
February 2020 - March 2021
- Carbon Black was acquired to become the brand new VMware Security Business Unit
- Promoted from Commercial team to Enterprise team to help introduce security initiatives and best practices
- Maintain prospecting/opp gen practices within a TAM of strategic target accounts with existing VMW spend
- Developed working relationship with 5 VMware Core Account Executives & other product integration BU’s
- Leveraged both traditional sales cycles and larger strategic Enterprise License Agreements to drive revenue
Commercial Account Executive, Carbon Black
- Created and executed a territory plan balancing high outbound activity alongside strategic targeted activity
- Drove net-new and add-on sales opportunities with both SMB and MM accounts (under 5,000 employees)
- Maintained clean pipeline and accurately forecasted business by leveraging MEDDPICC & BANT methodology
- Continuously worked to be up-to-date on sales strategies, new/existing products, and the cyber security space
- Managed and leveraged relationships with external customers to drive add-on and referral business
- Developed working relationships with strategic Channel Partners training an extended salesforce in territory
- Traveled to territory monthly for face-to-face product demos, trade shows/events, and customer appreciation
- FY 2019: 184% Annual Quota Attainment | President’s Club Award Recipient
Sales Development Representative, Carbon Black
June 2016 - December 2017
- Initial Meetings Set: 127 | Opportunity Conversion Rate: 28% | Opportunity Generated: $1.26 million
- Qualify and prospect new accounts for sales opportunities
- Contact account via outbound calling and emailing, develop relationship and set initial presentation
- Managed territories for both Inside Sales (under 3,000 employees) and Field Sales (over 3,000 employees)
Admissions Representative, Trinity College
December 2012 - June 2015 - Tour Guide
June 2015 - June 2016 - Student Admissions Associate
Interview prospective students and recommend to Admissions Associate students acceptance to the college
- Lead information sessions and campus tours to groups of up to 40 perspective students and their families
- Educate visitors on the most current programs, facilities and social life at Trinity
- Answer unique questions posed by tour and information session participants